Apple V.S. Facebook: Why users are the losers
When big companies fight, it’s rarely the big companies themselves that take the biggest hit
commentary At first glance, it looks like Apple really loves Twitter. The reality, however, is that it hates Facebook.
It sure seems that way, at least.
Apple’s distaste for Facebook became apparent with last week’s preview release to developers of Mountain Lion, the newest version of Apple’s OS for computers. The OS includes a slew of new apps (Game Center, Reminders, Notes) and new features (Gatekeeper, Notification Center). What it doesn’t include is Facebook integration–a baked-in connection to Facebook that would make it easier for Apple users to share more on the world’s largest social network. Instead, Apple again chose to anoint Twitter as its social media service of choice. When Mountain Lion becomes available to consumers this summer, users will be able to tweet directly from Apple’s suite of Mountain Lion apps, much like iPhone users can thanks to the iOS Twitter integration. This is another big win for Twitter, which received a 25 percent boost in new users last fall when Apple’s latest iOS was released.
Why did Apple bless Twitter and shun Facebook? The answer lies in the rocky relationship between the two companies, something that–at least publicly–began after Apple yanked Facebook support out of its Ping music social network at the last minute. The late Steve Jobs claimed that Facebook demanded “onerous terms” for Facebook integration into Ping, so Apple balked. (Whether that was smart, given Ping’s lackluster performance, is a subject for another day.) The rift turned into a chasm after the HP TouchPad debacle. In early 2011, Facebook agreed to launch its first tablet app exclusively for the iPad. Hewlett-Packard had a different plan, however. HP intended to release a Facebook app for the TouchPad first–something that, not surprisingly, didn’t please Jobs.
Facebook tried to stop the TouchPad app and salvage the situation, but the damage was done. Ever since then, Apple’s high-profile allegiance has been with Twitter–not Facebook–for its social media partnerships, and Twitter ended up the unlikely victor in this clash of tech titans. Unfortunately, the real losers in this battle are those of us who use Facebook and Apple products. Customers are the ones deprived of incredibly useful features–all because these two companies can’t strike a deal.
There’s no reason that iOS and OS X can’t and shouldn’t support both Facebook and Twitter. Looking back at additions like deep Facebook integration in the latest iPhoto and forward to rumors about the next iOS update bringing Facebook sharing into the mix, it looks like that could end up being the case. The problem, as is often the case in business, boils down to bruised egos. Apple isn’t very forgiving, even in the post-Jobs era.
- Apple tries to patent tech behind iTunes U
- Boston Marathon Explosions Online Resource Guide
- Android Outscores iOS in U.S. Smartphone Sales
- iPhone 5S To Launch June 20, Go On Sale July
- Some iOS 6.1.3 Users Hit By Battery Drain & Wi-Fi Issues
- Apple Patents Gesture Control With Touchscreen Off For iWatch?
- iPhone 5S Expected To Launch Late June
- Apple buys WiFiSlam, maker of tech for locating phones indoors
- Google Chairman Thinks iPad Mini is too Small
- How to set up two-step verification for your Apple ID